Still
More Airline Slogans
Slogans for airlines named S through Z
|
|
A 1931 baggage label
from TWA bearing the now almost meaningless slogan "The
Lindbergh Line".
Part of a series on
Airline Slogans - please
also visit the other pages linked on the right. |
Branding is big business, and
huge sums of money are spent on 'image advertising' and
'awareness' campaigns.
Although some companies have
very slow changing brands and slogans, others view them as more
tactical tools, changing their slogan or tag line all the time.
Some companies have very
official standards requiring an exact formal placement of their
slogan or tag line in all advertising in the same way (even to
such details as font size and type and color), whereas others
are much more casual.
Airline slogans have been
adopted by most (but not all!) airlines, and with varying
degrees of rigidity, as you can see in this and the other pages
of this article series.
Airlines with Names beginning S
through Z
Here are such slogans and
related phrases as we've been able to find for airlines starting
with the letters S through Z inclusive. Click through the
other parts of this series of other airlines - we have airlines
featured from all letters of the alphabet.
Within each airline section
we list slogans in alphabetical order.
Can You Help Us?
Sure, this is already
probably the largest collection of airline slogans, anywhere.
But it barely touches the surface of all the slogans that have
ever been released, for all airlines that have ever flown (or
even not flown!).
Furthermore, the information
we do have is usually incomplete and may sometimes be
inaccurate.
If you can help us more
accurately identify the slogans we have, or if you have new
slogans to add to the collection, please
let us know. It is helpful if you tell us the slogan
itself, the airline it related to, and also as much else such as
when the slogan was in use, and how it was used, and any
background to why the slogan was chosen, or why it was
superseded, and anything else to add to the context of each
slogan.
Sabena |
|
|
Enjoy our company |
|
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Savoir faire in
the air |
|
Sama Airlines |
|
|
A low cost airline founded in 2005 in
Saudi Arabia, closed in 2010 |
|
Simply Fly |
|
SAS |
|
|
SAS says Scandinavia
(also in radio ads as part of a jingle) |
1970s |
|
The businessman's
airline |
|
Saudia |
|
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Your key to the
middle east |
|
Silkair |
|
|
Where the world
unwinds |
|
SFO Helicopter
Airlines |
|
|
Two companies with the same name.
The first provided helicopter services, based at SFO
airport and provided services to OAK,
downtown San Francisco, and other nearby
centers; little known about this operation
but is known to have been in operation
probably 1961 - 1976.
The second provided similar services in
the early 1980s. |
|
The Quickest Way Across the Bay
(sighted on timetable, 1964) |
1964 |
|
The beeline to your airline |
early
1980s |
|
Your Direct Connection
(sighted on timetable, 1982) |
1982 |
Singapore
Airlines |
|
|
A great way to fly |
from
1972 |
|
Singapore Girl -
You're a great way to fly |
|
Skybus |
|
|
A brief lived US discount carrier,
started operations in May 2007 and ended
operations in April 2008. |
|
Now everyone can
fly |
|
|
Only birds fly cheaper |
|
Skyteam Alliance |
|
|
Caring more about
you |
|
SN Brussels
Airlines |
|
|
Conecting Brussels
like no other |
|
South African
Airways |
|
|
Fly our new gentle
giants (ads promoting their new 747s,
featuring a cartoon elephant) |
1971 |
|
Fly the African
dream |
|
|
We make the
difference |
1980s |
Southern Airways |
|
|
Nobody's second
class on Southern
(sighted on tv ad as closing tag line) |
~ 1978 |
|
Route of the aristocrats |
|
Southwest
Airlines |
|
|
A Symbol of
Freedom |
|
|
Bags fly free (a watered down version of
'Freedom from fees' made necessary by, ahem,
Southwest starting to charge fees!)
(personal knowledge) |
~ 2009 -
10 |
|
Freedom from fees
(personal knowledge) |
~ 2008 |
|
Got to get away? /
Want to get away? / Wanna get away? |
|
|
How do we love
you? Let us count the ways . . |
|
|
Just plane smart |
|
|
Southwest
Airlines. THE Low Fare Airline |
|
|
Stop Searching.
Start Traveling. |
|
|
You ain't seen
nothing yet! |
ca 1980 |
|
You are now free
to move about the country (In the form of an
in-flight announcement like after turning
off the seatbelt sign) |
|
Spirit Airlines,
USA |
|
|
Catch
the Spirit |
|
SriLankan Airlines |
|
|
Formerly known as Air Lanka from founding in
1979 until renamed in 1998. |
|
|
You're
our world (sighted on website, Dec
2012) |
2012 |
Sriwijata Air
(Indonesia) |
|
|
Your
Flying Partner |
2009 |
Star Alliance |
|
|
The
network for earth |
|
Swiss - Swissair
- Swiss International Airlines |
|
|
Flying, Swiss made |
|
|
Only Swissair can
meet the high standards demanded by the
Swiss (shown alongside passengers
complaining of trivial things like coffee 2
degrees too hot/cold, etc) - Original
Swissair |
|
|
Swiss. The
civilized way of flying. |
|
|
Swiss. The
refreshing airline. |
|
|
The world's most
refreshing airline. |
|
TAA Trans
Australia Airlines |
|
|
Subsequently renamed Australian Airlines in
1986 then merged into Qantas in 1993. |
|
Australia's national airline network
(sighted, timetables, 1949, 50, 51) |
1949 -
51 |
|
TAA's
schedules are planned to suit your
requirements
(sighted, timetables, 1951, 53, 55, 56) |
1951 -
56 |
|
The
Nation's Jetline
(sighted on a flight bag) |
|
|
The way
we do the things we do (as Australian
Airlines) |
approx
86 - 93 |
|
(Up up
and away with) TAA - the friendly way
Fly TAA the friendly friendly way
(sighted on timetables, 1969) |
1969 |
|
Fly TAA
the Friendly Way
(sighted on timetable, 1966, 67, 68, 69, 70,
71, 78, 79) |
1966 -
79 |
|
You
should see us now (as Australian Airlines) |
|
TAM Brazilian
Airlines |
|
|
Because
you were born to fly |
|
|
The red
carpet airline |
|
TAP Air Portugal |
|
|
An
airline should be big enough to have 747s
(and small enough to pamper you).
(sighted on English language poster)
(was phased out and replaced with the Big
enough/small enough slogan when TAP replaced
its 747s with L1011s) |
1970s |
|
Big
enough.... Small enough
(sighted on English language poster)
(when the L1011s replaced the 747s) |
1970s |
|
We're as
big as an airline should be
(sighted on English language poster)
(tag line concurrent with the 'big enough
for 747' campaign) |
1970s |
TEAL (Tasman Empire
Airlines Ltd) |
|
|
This
New Zealand airline was formed in 1940.
In 1953 it became jointly owned by the
Australian and NZ governments, and passed to
full NZ ownership in 1961.
In
1965 TEAL was renamed Air New Zealand. |
|
New
Zealand's International Airline
(sighted on baggage tag)
(probably post 1961 after NZ govt became
100% owner) |
early
60s |
Texas
International |
|
|
Yes sir,
Texas International |
1971 |
Thai Airways |
|
|
Smooth
as silk |
|
|
We reach
for the sky |
1970s |
Trans-Canada Air
Lines |
|
|
Fly the
Rolls-Royce Way to Canada |
|
|
When you
think of Canada, think Trans-Canada Air
Lines |
|
Transair |
|
|
Started operating under this name in 1956.
Canadian carrier.
The
airline ceased operations in 1979, with
routes taken over by Pacific Western
Airlines. |
|
The golden way to Thunder Bay
(planes had bright yellow and brown livery) |
|
TWA Trans World
Airlines |
|
|
TWA
started operating under that name in 1930
when Western Air Express renamed itself.
The
airline ceased operations in 2001, being
bought out by American Airlines. |
|
A million passengers a year
(sighted on poster with what looks to be
Constellation or Tristar plane, so probably
1950s) |
1950s |
|
A taste of Europe
while flying in the USA |
|
|
Fly the finest... Fly TWA
(sighted on poster with what looks to be a
Constellation or Super Constellation, so
probably mid/late 1950s) |
1950s |
|
Leading the way, TWA. |
~ mid
80s |
|
One mission.
Yours. |
late 90s |
|
Nationwide, worldwide, depend on TWA |
|
|
Sight
for soaring eyes |
|
|
The Lindbergh Line
(sighted on baggage labels, 1931, 32, 35,
36, 37; sighted on undated coaster with DC-3
picture) |
1931 -
37 |
|
The airline run by flyers |
possibly
1930s? |
|
The most
comfortable way to fly |
mid/late
1990s |
|
Today's TWA.
Find out how good we really are. |
mid/late
1980s |
|
TWA. Up, up, and
away / Up, up and away on TWA (to a song
sung by the 5th Dimension) |
|
|
We want
to be your airline |
|
|
We're
(where?) up to something good |
80s -
90s |
|
Welcome
to the world of Trans World Airlines |
|
|
You’re
going to like us/You're gonna like us |
70s -
80s |
|
Your
ontime airline |
60s -
70s |
UTA |
|
|
Goes where you
dream to go |
|
|
Sailing the South
Pacific skies |
|
|
The airline on
which the sun never sets |
|
|
UTA le spécialiste
des longues des distances |
|
Union Airways |
|
|
A New
Zealand airline operating between 1936 and
1947. |
|
Speed, Comfort and
Regularity
(sighted - see poster at the top of the
first page in this series) |
ca 1940s |
United Airlines |
|
|
Come fly the
airline that's uniting the world. Come
fly the friendly skies. |
|
|
Come fly the
friendly skies of United. |
|
|
Fly the friendly
skies of United.
(apparently lasted until a change of
marketing VP and ad agency) |
1966 -
97 |
|
It's time to fly |
|
|
Life is a journey,
travel it well. |
|
|
(United)
Rising |
>1997 |
|
Take me along if you love me
(a slogan prior to deregulation, encouraging
people to travel together and to qualify for
'family plan' discounted tickets) |
< 1978 |
|
What would we do without you
(a slogan directed to travel agents) |
mid
1970s |
USAir |
|
|
USAir was the name that Allegheny
Airlines changed its name to in 1979,
following deregulation in 1978. The
new name was a springboard for the former
regional airline to expand itself
nationwide.
In 1996 the airline rebranded itself
again, now as US Airways. |
|
For the flights, for the fares... Fly
the USA on USAir
(sighted, timetable, 1980) |
1980 |
|
There's a change in the air
(perhaps after the absorption of Piedmont,
1989) |
1989 |
|
USAir begins with you
(sighted, timetable, 1993) |
1983 |
|
USAir begins with
'U'
(Possibly incorrect version of the preceding
slogan) |
|
US Airways |
|
|
US Airways is the new name assumed by
USAir in 1996.
In 2005 US Airways was bought by America
West Airlines, but American West chose to
use the US Airways name for the new merged
airline, dropping its own name - primarily
for the same reason that Allegheny renamed
itself to USAir back in 1979 - because of
the 'better' and more global character of
the US Airways name.
In 2013 US Airways and American Airlines
merged (essentially US bought AA) and the
new carrier slowly discontinued the US
branding. In Oct 2015 the last US
flight was operated. |
|
Fly with US |
2009 |
|
No booking fees. No brainer.
usairways.com
(apparently painted on the side of some
planes in 2004) |
20094 |
|
US Airways -
together we fly (internal slogan for
employees) |
|
Varig |
|
|
Acima de tudo,
você (Above everything, you) |
|
|
It's time to fly |
|
Virgin Atlantic
Airways |
|
|
Virgin Atlantic Airways commenced operations
in 1984. The airline generally refers
to itself just as Virgin Atlantic, and some
people confuse whether its full formal name
is Virgin Atlantic Airways (which is correct
per their website) or Virgin Atlantic
Airlines (incorrect).
Majority owned by self-styled iconoclast Sir
Richard Branson, the airline has delighted
in double entendre slogans and in poking fun
at its arch-competitor, British Airways.
It will often have slogans painted on the
sides of its planes, but then again,
sometimes its planes will have no slogans at
all. |
|
4
engines 4 long haul (promoting their planes
against twin engined planes of competitors;
apparently a slogan originally used by
Airbus)
(sighted, on A340-600, 2002, 04, 05, 06 and
on engine cowling) |
2000s,
removed 2006 |
|
Backing
the Bid
(sighted on port side of A340-600, 2004, 05;
747 2005 - referring to supporting London's
bid to be host city for the Olympics in
2012) |
2004 -
05 |
|
Britain's Flag Carrier
(sighted on front port side of A340-600,
2002, 04, 747 2006, 07 08 - a response to
BA's new artwork which de-emphasized its
flag) |
2002 -
08 |
|
Extra
Inches Where it Counts |
|
|
Fly a
younger fleet
(sighted on 747, 2004, 06) |
2004 -
06 |
|
Love at
first flight
(sighted, 747, 2004, 05) |
2004 -
05 |
|
Mine's
bigger than yours
(sighted on both sides of A340-600s, 2002,
03 but not on starboard side late 08 or
either side, 2009. The A340-600 is the
longest airplane in the world) |
2000s |
|
More
experience than our name suggests
(sighted, A340, 2004) |
2004 |
|
No ordinary
airline |
|
|
"No way BA/AA"
(sighted on 747, 2008 - a revival of an
earlier campaign against a BA/AA tie-in) |
2008 |
|
Still
Red Hot for 25 Years
(per Wikipedia, 25th anniversary slogan in
2009) |
2009 |
|
The
power of 4
(sighted on 747, 2006) |
2006 |
|
Virgin
seeks travelling companion[s]
(sighted, A340, 2003 - the square brackets
and 's' were on the plane too, not my
comment) |
2003 |
|
We're
better by four
(sighted on starboard of A340, 2005) |
2005 |
|
We
didn't get to be number one across the
Atlantic by treating our passengers like
number two
(said to have been seen on the side of a NYC
bus in the mid 80s - a very clever double
entendre) |
1980s |
|
You
never forget your first time
(sighted on starboard of 747, 2006) |
2006 |
Virgin Blue (Australia) |
|
|
Keeping
the air fare |
|
Virgin Express
(UK/Europe) |
|
|
Belgium's best value for money
(sighted, 737, 2005) |
2005 |
|
The
smartest way to fly Europe |
|
VLM Airlines |
|
|
It's all
about time |
|
Wardair, Canada |
|
|
Formed in 1953 as Wardair, after 1962 became
known as Wardair Canada, and officially
changed its name in 1976.
Was primarily a charter airline, but
changed to regular scheduled service in
1986. Operated both domestically and
internationally.
Sold to Canadian Airlines in 1989. |
|
One
class. Simply the best. |
early
80s |
|
Why fly
our competitors' economy class when you can
fly our business class for less? |
|
WestJet |
|
|
Based
in Calgary, started service in 1996 |
|
Because
owners care
(sighted on their website) |
2009 |
|
Big
Plane, Little Price
(sighted, timetable, 1997) |
1997 |
|
The Low
Fare Pioneers
(sighted, timetable, 1997) |
1997 |
|
Way to
Go!
(sighted, timetable, 1996) |
1996 |
Western Airlines |
|
|
The
champagne airline |
|
|
The only
way to fly |
|
|
You get
three feet for your two legs on Western
Airlines |
|
Wien Air Alaska |
|
|
Formed in 1927, and was the first airline in
Alaska (and the second oldest in the entire
US).
At one time it could fairly boast that it
flew to more places in the world than any
other airline except Aeroflot.
Closed in 1984. |
|
Alaska's
First Airline
(sighted, timetable, 1975) |
1975 |
|
Alaska's
Oldest Airline
(sighted, timetables, approx 1948 and 50s) |
ca 1948
- 50s |
Wings Air
(Indonesia) |
|
|
Fly is
Cheap
(sighted, exactly written this way) |
2009 |
Xiamen Airlines
(China, established 1984) |
|
|
A review
of advertising and plane images suggests
this airline has no slogans or tag lines at
all. |
|
Xtra Airways (NV
USA, established 1987) |
|
|
Beyond
what is expected
(sighted on their website) |
2009 |
Yamal Airlines
(Russia, established 1997) |
|
|
A review
of advertising and plane images suggests
this airline has no slogans or tag lines at
all. |
|
Yemenia - Yemen
Airways |
|
|
A review
of advertising and plane images suggests
this airline has no slogans or tag lines at
all. |
|
Zest Air |
|
|
The most
refreshing airline in Asia |
|
|
Important Note : The Accuracy of the Slogans
Listed
We've compiled this list of
slogans as a result of searching through the internet and
exercising as much quality control as we can, but identifying
definitive slogans is very much a series of shades of grey
rather than black and white - indeed, we've seen airlines
themselves with multiple similar versions of the same slogan -
are these a planned formal evolution of the 'official' slogan,
or a series of mistaken variations on the official theme?
When does a slogan start or
finish?
How much of a sentence,
clause, or phrase is the key part of the slogan, and how much is
not so relevant? For example, the slogan often remembered
as 'Something Special in the Air' comes from a more complete
sentence 'Silver bird, take me where there's something special
in the air', and we've seen the slogan cited in full, or as the
intermediate form 'take me where there's something special in
the air' as well as in its five word essential form.
Wherever possible, we've
tried to show as much of the complete context of the slogan as
we can, and indicate by brackets which is the key part.
Capitals/lower case/periods
Very rarely we've actually
sighted a slogan ourselves, and then can accurately copy it in
terms of its capitalization and punctuation. But even in
such cases as that, ambiguities arise - if a slogan is shown in
all upper case, should we now show it as all upper case or
should we use a mix of upper and lower case, and, if the latter
(our preference) was it the original intent to capitalize every
word or just the starts of sentences and proper nouns?
Additionally, if a slogan is
broken into two lines when printed, was it the intent of the
slogan writer to have it in two lines, or is this merely a
layout/typographical coincidence? Should we show it as two
lines, or as two sentences, or as one sentence with a comma?
Should there be a period at
the end of the slogan?
So, even if we have sighted
the slogan ourselves, it is difficult to accurately render it on
this listing.
Relying on imperfect sources
And, of course, if we're
accepting someone else's recollection or written memory, there
is plenty of opportunity for error.
Two people might offer two
versions of a slogan - is this a case of one person being
mistaken (and which person?), or is it a case of a slogan which
appeared in two forms?
Sometimes it is interesting
to see how slogans get confused and altered, but in the
interests of accuracy, we're trying to restrict ourselves to the
correct versions only!
The bottom line - what can you
rely upon
The bottom line is that few
of these slogans can be considered as definitive. If
you're looking for a resource to settle a large bet with a
friend, the only slogans you can be certain of here are the ones
that have a formal attribution to them (eg a 'sighted' or
similar comment).
Part of a series on
Airline Slogans - please
also visit the other pages linked at the top
right of this article.
Related Articles, etc
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Originally published
21 Aug 2009, last update
30 May 2021
You may freely reproduce or distribute this article for noncommercial purposes as long as you give credit to me as original writer.
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