A
Comprehensive List of Airline Slogans
Slogans for airlines starting with the
letter B
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The cover of this 1931
Braniff Airways timetable offers a slogan that today is
amusing about being the World's Fastest Airline.
Part of a series on
Airline Slogans - please
also visit the other pages linked on the right. |
Continuing now the detailed
listings of airlines and the slogans they've offered, you'll
find here a range of airlines from well known to unknown, and
slogans to suit from memorable to forgettable.
Sometimes you have to wonder
why the airline even bothers to offer a slogan, other times you
wonder why they abandoned a perfectly good slogan with something
much less memorable.
Airlines with Names starting
with the letter B
Here are such slogans and
related phrases as we've been able to find for airlines starting
with the letter B. Click through the other parts of this
series of other airlines - we have airlines featured from all
letters of the alphabet.
Within each airline section
we list slogans in alphabetical order.
Can You Help Us?
Sure, this is already
probably the largest collection of airline slogans, anywhere.
But it barely touches the surface of all the slogans that have
ever been released, for all airlines that have ever flown (or
even not flown!).
Furthermore, the information
we do have is usually incomplete and may sometimes be
inaccurate.
If you can help us more
accurately identify the slogans we have, or if you have new
slogans to add to the collection, please
let us know. It is helpful if you tell us the slogan
itself, the airline it related to, and also as much else such as
when the slogan was in use, and how it was used, and any
background to why the slogan was chosen, or why it was
superseded, and anything else to add to the context of each
slogan.
Bangkok Airways |
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Asia's boutique
airline - Exclusive Service to Exotic Gems. |
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Batavia Air
(Indonesia, established 2002) |
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Trust us to Fly
(hmmm - the EU doesn't and they are banned
from flights to/from the EU; they are also
in the lowest rated band of airlines by the
Indonesian government). |
2009 |
Berjaya Air |
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your flight to
paradise
(sighted on airline package) |
2009 |
Biman Bangladesh
Airlines |
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You're (your?)
home in the air |
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BOAC (British Overseas
Airways Corporation) |
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BOAC as the official British state
airline from 1939 until 1946, and then was
split in three again in 1946 (the split was
based on an allocation of routes. It
then merged with BEA in 1974 (one of the
other two parts split off in 1946) to become
British Airways.
It was initially formed by merging
Imperial Airways and British Airways.
Not only are slogans often recycled, but so
too are airline names.
BOAC planes - at least from about 1947
(image sighted) have been known as 'Speedbirds'
per their radio call signs. |
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Hasten
at leisure
(sighted on poster promoting Comet jets) |
mid/late
50s |
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it's a
small world by Speedbird
(sighted on poster) |
1946 -
50 |
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Swift -
Silent - Supreme
(probably referring to the
VC-10) |
1960s |
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Takes
good care of you |
1960s |
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World
leader in jet travel
(sighted, timetable, 1960, 61, 62, 63, 64 |
1960 -
64 |
Bonanza Air Lines |
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Founded in 1945, originally known as
Bonanza Air Services. Merged with
Pacific Air Lines and West Coast Airlines in
1968 to become Air West. |
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Flying the route of the Gold Strikes |
1940s -
50s |
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'Jets' you there faster |
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The airline of the
funjets (possible play on 'fanjets'?) |
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Braathens
(Norway) |
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Braathens. The
wings of Norway. |
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Braniff |
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2 engines, 2 Way
Radio, 2 Pilots, 2 Rudders for Smoother
Flying |
1937 |
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Braniff...Believe It! |
1986 |
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Braniff gets you
there with flying colors |
1973 |
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Braniff is Going Your Way |
1982 |
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Braniff is Up and Running |
1984 |
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Enjoy Braniff |
1964 |
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Europe (also South America), It's Better on
Braniff |
1979 |
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Fly with Stop-Watch Reliability |
1955 |
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Friendly Transportation |
1937 |
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If (when) You've
Got It, Flaunt It |
1969 |
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In Every Field of Endeavour, One Name Stands
Out |
1950 |
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It's Braniff |
1952 |
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Save Time by Braniff |
1941 |
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Save time - Save
money Fly Braniff |
1950 |
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Serving the Americas |
1955 |
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Serving the Southwest |
1929 |
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Something New Under the Stars |
1949 |
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Southwestern Hospitality on Wings |
1942 |
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The best low fare
in the air. Believe it. (used by
a resurrected Braniff) |
1985 |
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The Braniff
promise |
1980 |
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The Globe Begins (or Starts) on Your (YOUR)
Main Street |
1943 |
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The Most Exclusive Address in the Sky |
1971 |
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The ontime airline |
1957 |
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The 'Jet-Rail' is coming
(A monorail from the terminal to parking lot
at Dallas/Love Field) |
1970 |
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The Multimotored Airline |
1935 |
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The only US
airline to fly Concorde (it had a brief
code-share arrangement for flights from DFW
to IAD in 1979) |
1979 |
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To Braniff, Everything is just a Beginning |
1969 |
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Tulsa to Oklahoma City Airline |
1928 |
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We Better be
Better, We're Braniff |
1980 |
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We're making the South Your Neighborhood |
1934 |
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We don't get you there any faster, it just
seems that way |
1965 |
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We set Trends |
1968 |
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Wherever you live, you are but a few hours
by air from Braniff |
1941 |
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Working Hard to be Your Airline |
1981 |
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World's Fastest
Airline |
1930 |
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World's Fastest Jetliner |
1959 |
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You're Going Places So Are We |
1974 |
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You're in Experienced Hands When You Fly
Braniff |
1951 |
British Airways |
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British Airways was the new name given to
the merger between BOAC and BEA in 1974.
The airline was privatized in 1987. |
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British Airways.
To fly. To serve. |
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It's the
Way we make you feel |
1999 |
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The way
to fly
(attacked by LH as being too similar
to their slogan) |
2004 |
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The world’s favourite airline
(dates confirmed by BA) |
1983 -
199? |
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Upgrade
to British Airways |
2008 |
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We’ll
take more care of you |
1970s |
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We’ll
take good care of you. Fly the flag |
1970s? |
British
Caledonian |
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Founded in 1970 when Caledonian Airlines
took over British United Airways.
Initially called Caledonian/BUA, and
started flying under this name in 1971.
Bought by BA in 1987 and ceased operation
in 1988. |
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Let's go (British Caledonian)
(sighted as "Let's go" on timetables, 73,
74, 75, 76) |
1973 -
76 |
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The Scottish International Airline
(sighted on Caledonian/BUA timetable, 1971) |
1971 |
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We never forget
you have a choice |
1980s |
Britt Airways |
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It only takes a
little bit to fly Britt |
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Winning the heart
of America |
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British
Midland/BMI/bmi baby |
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Commenced passenger services in 1949
originally as Derby Aviation Limited
(originally founded as Air Schools Ltd in
1938). 1964 renamed to British Midland
Airways. In 1985 renamed to British
Midland and in 2001 to BMI British Midland.
In January 2007 it bought British
Mediterranean Airways, and at an unknown
time Lufthansa started buying into BMI.
In 1999 Lufthansa bought a share of the
airline from SAS, then in 2008 increased its
shareholding to 80%, and shortly after this
was approved in 2009, Lufthansa then bought
out the balance of the airline in July 2009.
bmibaby and bmi Regional are subsidiaries. |
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better for business (as
BMI)
(seen on website Sept 2010) |
2010 |
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Civil aviation (as
BMI) |
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Flying through the
air |
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The airline with
tiny fares (bmi baby) |
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The sky's no limit
(tagline on their Visa card) |
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Welcome to
low-cost flights without the low
expectations |
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Important Note : The Accuracy of the Slogans
Listed
We've compiled this list of
slogans as a result of searching through the internet and
exercising as much quality control as we can, but identifying
definitive slogans is very much a series of shades of grey
rather than black and white - indeed, we've seen airlines
themselves with multiple similar versions of the same slogan -
are these a planned formal evolution of the 'official' slogan,
or a series of mistaken variations on the official theme?
When does a slogan start or
finish?
How much of a sentence,
clause, or phrase is the key part of the slogan, and how much is
not so relevant? For example, the slogan often remembered
as 'Something Special in the Air' comes from a more complete
sentence 'Silver bird, take me where there's something special
in the air', and we've seen the slogan cited in full, or as the
intermediate form 'take me where there's something special in
the air' as well as in its five word essential form.
Wherever possible, we've
tried to show as much of the complete context of the slogan as
we can, and indicate by brackets which is the key part.
Capitals/lower case/periods
Very rarely we've actually
sighted a slogan ourselves, and then can accurately copy it in
terms of its capitalization and punctuation. But even in
such cases as that, ambiguities arise - if a slogan is shown in
all upper case, should we now show it as all upper case or
should we use a mix of upper and lower case, and, if the latter
(our preference) was it the original intent to capitalize every
word or just the starts of sentences and proper nouns?
Additionally, if a slogan is
broken into two lines when printed, was it the intent of the
slogan writer to have it in two lines, or is this merely a
layout/typographical coincidence? Should we show it as two
lines, or as two sentences, or as one sentence with a comma?
Should there be a period at
the end of the slogan?
So, even if we have sighted
the slogan ourselves, it is difficult to accurately render it on
this listing.
Relying on imperfect sources
And, of course, if we're
accepting someone else's recollection or written memory, there
is plenty of opportunity for error.
Two people might offer two
versions of a slogan - is this a case of one person being
mistaken (and which person?), or is it a case of a slogan which
appeared in two forms?
Sometimes it is interesting
to see how slogans get confused and altered, but in the
interests of accuracy, we're trying to restrict ourselves to the
correct versions only!
The bottom line - what can you
rely upon
The bottom line is that few
of these slogans can be considered as definitive. If
you're looking for a resource to settle a large bet with a
friend, the only slogans you can be certain of here are the ones
that have a formal attribution to them (eg a 'sighted' or
similar comment).
Part of a series on
Airline Slogans - please
also visit the other pages linked at the top
right of this article.
Related Articles, etc
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Originally published
21 Aug 2009, last update
30 May 2021
You may freely reproduce or distribute this article for noncommercial purposes as long as you give credit to me as original writer.
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