A Comprehensive List of Airline Slogans (A)

In the first two part of this series, we discuss the concept of airline slogans, and some of the amusing and strange ways they add to - or detract from - the image of the airline.

Now in these subsequent parts of the series, we list out as many airline slogans as we've been able to unearth for your edification and amusement.

Here are such slogans and related phrases as we've been able to find for airlines starting with the letter A. Click through the other parts of this series of other airlines - we have airlines featured from all letters of the alphabet.

Sure, this is already probably the largest collection of airline slogans, anywhere. But it barely touches the surface of all the slogans that have ever been released, for all airlines that have ever flown (or even not flown!).

Furthermore, the information we do have is usually incomplete and may sometimes be inaccurate.

If you can help us more accurately identify the slogans we have, or if you have new slogans to add to the collection, please let us know. It is helpful if you tell us the slogan itself, the airline it related to, and also as much else such as when the slogan was in use, and how it was used, and any background to why the slogan was chosen, or why it was superseded, and anything else to add to the context of each slogan.

Access Air (US airline 1998 - 2001)
	There's no stopping you now
Access Air (US air charter operator)
	Your Schedule. Your Comfort. On Your Demand. (sighted on website)	2009
Aegean Airlines
	Aegean Airlines, a Greek airline, was founded as a VIP/charter type operator in 1987, and in 1999 commenced scheduled passenger services. It purchased Air Greece in 1999.
	Feel the difference (presumably trying to encourage people away from Olympic Airlines)
Aer Lingus
	Look up, it's Aer Lingus
	Low fares way better
	Reaching for new heights	2007
	Simply unbeatable	1980s
	The friendly airline	1960s
	This is not just an airline, this is Aer Lingus	1990s
Aeroflot
	Искренне Ваш (Sincerely yours, (Aeroflot))
	Letayte samoletami Aeroflota (Fly with Aeroflot's airplanes)	70s - 80s
Aerolineas Argentinas
	La poderosa sensacion de volar
Aeromarine West Indies Airways
	Founded in 1920 as a merger between Florida West Indies Airways and Aeromarine Sightseeing and Navigation Company, operated the first international airmail and passenger service in/from/to the US (from Key West to Havana on 1 Nov, 1920). Renamed as Aeromarine Airways in spring 1921. Ceased operations in early 1924.
	Speed Safety Comfort (See poster here)	~ 1920s
Aeroperu
	Founded in 1973, ceased operations in 1999
	To and through Peru	~ 1980s
Air 21
	Fresno CA based airline, was operational for a brief time only on the West Coast, starting in December 1995, known to be still in business in May 1996, filed for bankruptcy in 1997.
	Your Low-Cost Airline for the Twenty-First Century
Air America
	Air America was an American passenger and cargo airline operated clandestinely by the CIA. It may have started flying under that name in 1950 and may have ended operations in 1976.
	Anything, Anytime, Anywhere, Professionally
Air Asia (Indonesia)
	Now everyone (anyone?) can fly
	The wings of Africa
Air Atlanta Icelandic (charter airline based in Iceland)
	We're flying
Air BC
	Formed in 1980, 85% purchased by Air Canada in 1987, the balance in in 1995, and ceased to operate as a separate named carrier in 2001.
	Our Airline is More Than Planes. It's People. (sighted, timetable, 1994)	1994
	The new spirit of the west (sighted, timetable, 1988, 89, 90, 91 - presumably referring to being bought out by Air Canada)	1988 - 91
	We fly with pride (sighted, timetable, 1981)	1981
	We're Going Places (sighted, timetable, 1985, 86, 87)	1985 - 87
	Well connected friends (sighted, timetable, 1983, 84, 85, 86 - presumably referring to relationships with CP Air)	1983 - 86
Air Berlin
	Fly Euro Shuttle! (sighted on promo piece)	prior to 2008
	Genau deine Airline (sighted on promo piece) (literally means 'Right your Airline')	2008
Air Botswana
	Going your way.
Air California
	Formed in 1967. In 1981 it renamed itself as AirCal.
	If there's an easier way to get you there, we'll be the first to tell you. (sighted, timetables, 1974, 75, 76. The "easy" concept was continued in occasional various shortlived forms and tangential references)	1974 - 76
	Our Electras Are Easy To Take (painted on planes - a possibly defensive slogan because it was one of the last airlines to still use Electras, although it did have 737 service from 1968 so this story has to be considered with a grain of salt)
	Our 737s Are Easy To Take replaced the Electra slogan after 1981 and getting 737s
	Sunjet (sighted, timetables, 1970 73, 77, 78 - the airline referred to its 737s as "737 Sunjets" in phrases such as "Boeing 737 Sunjet service to" and "Fly the Time Saver Sunjets")	1970 - 78
	The refreshing change in air travel (sighted, timetables, 1969)	1969
Air Canada
	Air Canada. Defy obstacles.
	Come see what you've been missing	ca late 70s
	Flights so good, you won't want to get off	1990s
	Worldclass, worldwide
	You and I were meant to fly	2004
Air Deccan
	Indian airline Air Deccan was founded in 2003. In 2007 it was announced it would merge with Kingfisher Airlines and from 2008 now operates as Kingfisher Red.
	Simplifly (sighted on logos)	2005
Air Europe (UK airline 1978 - 91)
	It's nice to fly with friends
	You still have a choice (After British Caledonian merged with BA)
Air Fiji
	Formed in 1967, originally called Air Pacific, then in 1971 renamed Fiji Air, then in 1995 renamed again to Air Fiji. Ceased operations in 2009.
Air Florida
	Started operations in 1972, ceased in 1984.
	Fastest growing airline in America
	Fly a little kindness	1980s
	Now everyone can go
	The little airline that could
Air France
	Air France. One of the best places on earth.
	Dans Tous les Ciels (In All the Skies) (sighted on a poster est 1950s)	ca 1950s
	Ask the world of us
	Faire du ciel le plus bele endroite de la terre (Making the skies the best place on earth)
	Have you ever done it the French way?
	Land in your hotel
	The fine art of flying
	Winning the hearts of the world
	World's largest airline, world's most personal service	post merger with KL?
Air Hawaii (1985-6)
	High class, low fares
Air India
	A tradition of warmth
	The airline that treats you like a Maharajah	1960s
	The airline that's different. And better.	1970s
	Your palace in the sky
Air Inter
	Notre monde c'est la France (Our world it is France)
Air Jamaica
	We make you feel good all over
Air Kazakhstan
	Bringing Nations Together (sighted on their website)	2009
Air Malawi
	Africa's friendly airline
Air Malta
	The perfect link
Air Midwest
	This little airline means business
	Your first leg to anywhere
Air Namibia
	Truly memorable
Air New Zealand
	Air New Zealand was the new name given to NZ government owned airline Tasman Empire Airlines Ltd (best known as TEAL) in 1965. It merged with domestic airline NAC (National Airways Corporation) in 1978. In 1989 the airline was privatized, but after getting into financial difficulties the NZ government bought most of the airline's shares in 2002.
	Amazing journeys. Every day	2009
	Being there is everything.
	Knows the South Pacific Best
	Nobody does it better (using the Carly Simon song)	late 1970s
	(Our fares have) nothing to hide (sighted - see website (website, alas, now gone). A much commented on series of videos with naked staff in body paint)	2009
	The Pacific's number one.
	The Ritz of the skies	ca early 1980s
	The five star airline (perhaps a play on the five stars on the NZ flag) (probably this came out at the same time that Air NZ was formed, with new livery and logo)	1966 - 67
	The world's warmest welcome.
Air Pacific (Fiji)
	Fiji's International Airline (sighted on its logo) (This might seem an unnecessary slogan, but the airline name itself does not clearly/directly imply Fiji; additionally it distinguishes it from related carrier Pacific Sun, which has the slogan "Fiji's Regional Airline")	2009
	Your island in the sky
Air Paradise
	Bali is our home
Air Philippines
	We go the extra smile
Air Sahara
	Emotionally yours
Air South (1994-97)
	Opportunities are flying (sighted on logo jpg)
Air Tahiti Nui
	(And) The journey continues
	To tatou manureva (Your airline)
Air Tanzania
	The wings of Kilimanjaro
Air UK
	On time, every time	early/mid 90s
Air West
	The one airline that had to happen
Air Zimbabwe
	Above all, we care!
	Experience our commitment to excellence (It soon became known as 'Experience our commitment to His Excellency' when Mr Mugabe started commandeering planes willy-nilly and throwing paying passengers off)
AirCal
	Air California renamed itself as AirCal in 1981. In 1987 it was taken over by American Airlines.
	We Make Flying Easy (sighted, timetables, 1984, 85 - an echo of the earlier "easy" theming in the 1970s)	1984 - 85
AirTran
	AirTran Airways. Your airline has arrived.
	Go, there's nothing stopping you.
Alaska Airlines
	Alaska Airlines started operations in 1944 as the new name for the airline formerly known as Alaska Star Airlines. It is based in Seattle.
	For the same price, you just get more (during the time when AS was competing against 'no frills' airlines while still providing full service itself)	~ 1990s
	Fly with a happy face (refers to the large Eskimo face on the tails of AS planes - this logo was first sighted in 1973)
	Gold Coast service (sighted, timetable, 1980 - presumably an extension of the earlier Golden Nugget/Samovar themes)	1980
	Golden Nugget Jets (sighted, timetables, 1966, 67, 68)	1966 - 68
	Golden Nugget Jet Service (sighted, timetables, 1964, 65, 66)	1964 - 66
	Golden Nugget Service (sighted, timetables, 1959, 60, 61)	1959 - 61
	Golden Samovar Service (sighted, timetables, 1970 - perhaps relating to its charter flights to the Russian Far East that started in the late 1960s?)	1970
	Jets serving Alaska (sighted, timetable, 1965 - was this abridged form a way of phasing out the slogan?)	1965
	Jets serving Alaska in speed and splendor (sighted, timetables, 1961, 62, 63, 64)	1961 - 64
	Jet the Gay 90's way in Golden Nugget Jets (sighted, timetable, Sep 68 then Jet the Gay-90's way in Golden Nugget Fan Jets (sighted, timetables, Apr 69, Jun 69)	1968 1969
	Nobody knows Alaska like Alaska knows Alaska	mid 70s
	North of Expected (sighted in various places - new brand campaign launched in April 2009 - phrase refers to providing better service than low cost/no frills airlines)	2009
	Route of the Starliners (sighted, timetable, 1951, 53, 54, 55, 56 - the Starliner was apparently the Douglas DC6, and perhaps its naming was intended to evoke memories of the airline's former name too)	1951 - 56
	Take Alaska to Alaska (sighted, timetables, 1969)	1969
	the First.... the Finest.... to All Alaska! (sighted, timetables, 1958, 59, 60)	1958 - 60
Alitalia
	Alitalia. The wings of Italy.
	Alitalia will show you the world
	Vi porteremo ovunque (We will take you everywhere)
Allegheny Airlines
	In 1952/3 All American Airways renamed itself as Allegheny Airlines. In 1979 Allegheny renamed itself as USAir.
	Airline of the Executives (sighted, timetable, 1957)	1957
	Fly a Winner! (sighted, timetable, 1970 - presumably linked to the introduction of service between Indianapolis and New York/LGA)	1970
	The big airline with a hometown touch	70s
	We have a lot more going for you (sighted, timetable, 1973)	1973
Aloha Airlines
	Originally founded in 1946 as Trans-Pacific Airlines, quickly was tagged as 'The Aloha Airline' then in 1950 renamed itself TPA - The Aloha Airline, then again in 1958 became Aloha Airlines. Closed 31 March, 2008.
	Between the islands fly TPA Aloha Airline Hawaii (sighted as words around the TPA Aloha Airline logo)	1950s
	Expect more
	Experience waitlessness
	Fly the funbirds of Aloha
	Hawaii's favorite
	Spread a little Aloha
	The airline you haven't been waiting for
	The friendliest name in flight
	The spirit moves us
	The Wonderful World of Aloha
	TPA : The People's Airline	est 1940s
	Unique Island Style Service in the Air
	Where the spirit of Aloha flies higher
	Your airline in Hawaii. (sighted as tagline underneath Aloha logo)	1980s
	Your spirit. Your airline.
America West Airlines
	Commenced operations in 1983, merged with US Airways in 2005. Ceased to have separate branding in Jan 06.
	(At America West,) What we serve is you.	(older)
	Every flight counts
	Get on board
	Lower fares, fewer restrictions
American Airlines
	(Fly) the American Way (sighted on WW2 poster - see top of page)	1940s and maybe other times
	From the sunrise in the east to the sunset in the west, we're American Airlines, doing what we do best
	Get a lot more airline
	Great planes to great places (Apparently a short lived slogan and scrapped after one of their executives conceded that some of the places the airline flew to weren't all that great!)	~ early/mid 70s
	Proud to bear the name 'American' (A slogan coined subsequent to 9/11 to take advantage of patriotic feelings in the country)	> 2001
	(Silver bird, take me where there's) Something special in the air
	The airline built for professional travelers
	The incredible on-time machine
	We know why you fly. We're American Airlines.
	(We're American Airlines,) Doing What We Do Best
	Tomorrow's Mail Today (this was a slogan on AA's Airmail Labels - termed 'etiquettes' from 1937-1962, when they stopped printing etiquettes - some sighted.)	1937-62
Ansett Airlines
	Australian airline, founded in 1936, ceased operations in 2002. After purchasing Australian National Airlines in 1957 it was known as Ansett-ANA until 1968, when it became simply Ansett once more.
	Ansett - Absolutely
	Australia's major airline (sighted, timetable, 1958)	1958
	Finest Service in the Air (sighted, timetable, 1949)	1949
	The nation's most experienced airline system (sighted, Ansett ANA timetable, 1958, 61)	1958 - 61
	The world's only 6 star airline (after a new airplane livery that included Australia's 6 starred flag) The only airline that offers you 6 star service (sighted timetables 1983, 84)	from 1981 1983 - 84
	We know about flight (sighted on matchbook)
	You're enjoy the experience (sighted on timetables, 1977, 78)	1977 - 78
	You're in good hands all the way, when you fly Ansett ANA (sighted on timetables, 1963, 64)	1963 - 64
Asiana Airlines
	To the heart of Seoul and beyond
ATA
	ATA was originally established in 1973 as American Trans Air, to provide charter services for Ambassadair. It started providing charter services to other groups in 1981 and started regular scheduled air services in 1986. It is believed to have formally changed its name to ATA in 1996. After troubled time in the mid 2000s and substantial shrinkage in service, the airline ceased operation in 2008.
	ATA - An honestly different airline.
	ATA - Indy's hometown airline.
	On ATA You're On Vacation (sighted)	1996 - 2001
Aurigny
	The Channel Airline
Australian National Airways
	Operated under this name from 1936 until purchased by Ansett in 1957. The new merged airline flew as Ansett-ANA until 1968 and then was renamed Ansett Airlines.
	Australia's Most Experienced Airline (sighted on timetables, 1950, 51, 56)	1950 - 56
	Speed Safety Comfort (sighted on baggage label, ca 1936)	1936
Austrian Airlines
	Austrian. Fly with friends.
	The most friendly airline.
	Austrian. Like a smile in the sky.
Avianca
	La aerolínea de Colombia
	Primera Aerolínea de América (First Airline of the Americas)

We've compiled this list of slogans as a result of searching through the internet and exercising as much quality control as we can, but identifying definitive slogans is very much a series of shades of grey rather than black and white - indeed, we've seen airlines themselves with multiple similar versions of the same slogan - are these a planned formal evolution of the 'official' slogan, or a series of mistaken variations on the official theme?

How much of a sentence, clause, or phrase is the key part of the slogan, and how much is not so relevant? For example, the slogan often remembered as 'Something Special in the Air' comes from a more complete sentence 'Silver bird, take me where there's something special in the air', and we've seen the slogan cited in full, or as the intermediate form 'take me where there's something special in the air' as well as in its five word essential form.

Wherever possible, we've tried to show as much of the complete context of the slogan as we can, and indicate by brackets which is the key part.

Very rarely we've actually sighted a slogan ourselves, and then can accurately copy it in terms of its capitalization and punctuation. But even in such cases as that, ambiguities arise - if a slogan is shown in all upper case, should we now show it as all upper case or should we use a mix of upper and lower case, and, if the latter (our preference) was it the original intent to capitalize every word or just the starts of sentences and proper nouns?

Additionally, if a slogan is broken into two lines when printed, was it the intent of the slogan writer to have it in two lines, or is this merely a layout/typographical coincidence? Should we show it as two lines, or as two sentences, or as one sentence with a comma?

So, even if we have sighted the slogan ourselves, it is difficult to accurately render it on this listing.

And, of course, if we're accepting someone else's recollection or written memory, there is plenty of opportunity for error.

Two people might offer two versions of a slogan - is this a case of one person being mistaken (and which person?), or is it a case of a slogan which appeared in two forms?

Sometimes it is interesting to see how slogans get confused and altered, but in the interests of accuracy, we're trying to restrict ourselves to the correct versions only!

The bottom line is that few of these slogans can be considered as definitive. If you're looking for a resource to settle a large bet with a friend, the only slogans you can be certain of here are the ones that have a formal attribution to them (eg a 'sighted' or similar comment).

Part of a series on Airline Slogans - please also visit the other pages linked at the top right of this article.

You may freely reproduce or distribute this article for noncommercial purposes as long as you give credit to me as original writer.