Still
More Airline Slogans
Slogans for airlines named O through R
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One of the best known
icons of 'The Golden Age' of air travel (whatever that may
have been!) would definitely be Pan Am.
This image shows a Lockheed (Super?) Constellation and
so is probably from the late 1940s or early 1950s.
Part of a series on
Airline Slogans - please
also visit the other pages linked on the right. |
Branding is big business, and
huge sums of money are spent on 'image advertising' and
'awareness' campaigns.
Although some companies have
very slow changing brands and slogans, others view them as more
tactical tools, changing their slogan or tag line all the time.
Some companies have very
official standards requiring an exact formal placement of their
slogan or tag line in all advertising in the same way (even to
such details as font size and type and color), whereas others
are much more casual.
Airline slogans have been
adopted by most (but not all!) airlines, and with varying
degrees of rigidity, as you can see in this and the other pages
of this article series.
Airlines with Names beginning O
through R
Here are such slogans and
related phrases as we've been able to find for airlines starting
with the letters O through R inclusive. Click through the
other parts of this series of other airlines - we have airlines
featured from all letters of the alphabet.
Within each airline section
we list slogans in alphabetical order.
Can You Help Us?
Sure, this is already
probably the largest collection of airline slogans, anywhere.
But it barely touches the surface of all the slogans that have
ever been released, for all airlines that have ever flown (or
even not flown!).
Furthermore, the information
we do have is usually incomplete and may sometimes be
inaccurate.
If you can help us more
accurately identify the slogans we have, or if you have new
slogans to add to the collection, please
let us know. It is helpful if you tell us the slogan
itself, the airline it related to, and also as much else such as
when the slogan was in use, and how it was used, and any
background to why the slogan was chosen, or why it was
superseded, and anything else to add to the context of each
slogan.
Olympic Airways |
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Formed in 1957. Renamed to Olympic
Airlines in 2003. |
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Please - no
dancing in the aisles |
ca 60s |
Oneworld
Alliance |
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Airline alliance formed in 1999. |
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Oneworld revolves
around you |
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Ozark |
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Founded in 1950, sold to TWA and lost its
identity in 1986. |
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Get yourself up,
go Ozark |
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Go-getters go
Ozark |
1960s |
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Go Ozark... we
make it easy for you |
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Ozark Airlines,
we're big on that |
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Ozark flies your
way
(sighted on 1986 route map) |
1980s |
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Up there with the
biggest |
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We make it easy for you |
1970s |
Ozjet |
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A
shortlived Australian airline, 2005 - 2006,
minor remaining operations until 2008) |
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(Now)
You're in business |
2005 |
Pacific Northern
Airlines |
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1947
- 1967. Formed from Woodley Airlines.
Merged into Western Airlines. |
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The
Alaska Flag Line
(sighted on flight bag, undated)
(sighted on timetable, 1959) |
1959 |
Pakistan
International Air |
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Great
people to fly with |
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Pacific Sun (Fiji) |
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Formed when Air Pacific purchased Sun Air in
2006, started flying in 2007. |
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Best
value under the Sun |
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Fiji's
Regional Airline
(sighted on logo)
(main purpose seems to be to distinguish
itself from Air Pacific, which has slogan
"Fiji's International Airline") |
2009 |
Pan American
World Airways (Pan Am) |
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Pan Am was the 'flagship' international
airline of the United States for most of the
period from its launch in 1927 through until
its demise on December 4, 1991, although
part of the reason for its demise was
increased competition from formerly domestic
only US carriers on its international routes
in the years since deregulation in 1978.
Its primacy waned in the 1980s, accelerated
by its selling off 25% of its international
routes (the Pacific routes) to United in
approx 1982.
There have been four subsequent airlines
using the same name after the original Pan
Am's demise, none of which have slogans
mentioned here. |
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America's airline to the world |
late 70s |
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America's Merchant Marine of the Air!
(sighted, 1940 magazine advertisement) |
1940 |
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Come fly
in a million dollar baby (sung tag at the
end of radio ads touting $1 million of cabin
upgrades per 747 in their fleet) |
1981 |
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Experience makes the difference |
early
70s |
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First on
the Atlantic/Pacific, First in Latin
America, First round the world |
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I'm
going to Europe this summer on Pan Am. |
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It's a
Smaller world than ever now!
(sighted on reverse of ticket) |
1939 |
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Live today. Tomorrow will cost more Pan Am |
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Pan Am
makes the going great |
early
70s |
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Pan Am
shuttle.... the corporate jet |
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Pan Am. We're
flying better than ever. |
1991
just before bankruptcy |
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(Just)
Say Hello to Pan Am |
1980 -81 |
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Speed -
Comfort - Dependability
(sighted on passenger ticket) |
1939 |
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The sky
is no longer the limit (Fictitious slogan
shown on Pan Am shuttle in 2001 - A Space
Odyssey) |
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The
System of the Flying Clippers |
1946 -
53 |
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(The)
World's Most Experienced Airline
(sighted on posters claimed to be ca 1940s -
early 50s and again perhaps in 1960s, then
maybe late 60s/early 70s without the word
'The') |
1953 -
early 70s |
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We fly
the world the way the world want us to fly |
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Wings
over the World
(sighted, magazine ads) |
1942 - 3 |
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You call
it the world, we call it home |
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You
can't beat the experience(, Pan Am) (sometimes sung) |
1980s |
Panagra |
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World's
friendliest airline |
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People Express |
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Formed
in 1981, sold to and integrated into
Continental Airlines in 1987. Was an
original 'low fare/no frills' airline,
charging for drinks and snacks. |
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Flying that costs less than driving.
(sighted on timetable, 1981) |
1980s |
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People Express.
Fly smart.
(sighted on timetable, 1981) |
1980s |
Philippine Airlines |
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Asia's first
airline |
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It's all about experience
(in radio advertisements and on posters) |
2009 |
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Shining Through |
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The 6000 mph
airline |
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With Us, You're Always No.1
(sighted on their website) |
2009 |
Piedmont |
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Founded in 1948. Bought by US Air
in 1989. |
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The up and coming
airline |
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Porter Airlines |
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Based in Toronto, started service in 2006 |
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flying refined
(sighted on their website) |
2009 |
ProAir |
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Pro's fly it,
because it's run by Pro's. |
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PSA Pacific
Southwest Airlines |
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California is all
smiles (lots of smile related slogans here -
their planes had smiles painted under the
cockpits) |
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(PSA)
Catch our smile
(sighted, timetable, 1987) |
1987 |
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Now our smile is even wider
(sighted on first joint PSA/USAir timetable
in 1987) |
1987 |
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One of the world's
great airlines is in the west |
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One of the world's
great airlines is in the west |
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Our smiles aren't
just painted on |
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PSA gives you a
lift |
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The airline that won the West... with a
smile.
(sighted, timetable, 1983) |
1983 |
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The Smile you can count on.
(sighted, timetable, 1983) |
1983 |
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The world's
friendliest airline |
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We got to be
tough, to make you smile (Not popular with
employees who didn't like the thought of
being tough) |
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Qantas Airways |
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41 Years of Dependable Service
(sighted, logo strap line, 1962 timetable
insert)
(this slogan and the advertisement that
accompanied it was about as close to
boasting of Qantas' 'no fatal accident'
record as I've seen) |
1962 |
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Australia's
Airline
(sighted on timetable, 1974) |
1974 |
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Australia's
overseas airline
(sighted on timetable, 1954, 55, 57) |
1954 - late 50s |
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Australia's round-the-world (or round the
world) airline
(sighted both versions on 1958, 59, 60, 61,
62, 63, 64, 65, 66, 67, 68, 69, 70, 71
timetables) |
1958 -
71 |
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Australia's international airline
(sighted on 1953, 54 timetables) |
1953 - 4 |
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Australia's traditional airline
(sighted on 1949 timetable as QEA) |
1949 |
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I hate Qantas
(sighted on many pieces)
(a
talking koala gripes about the better
service given to humans than to himself) |
1990s |
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Spirit of Australia
(sighted on their website)
(a reworked version of the earlier "The
Spirit of Australia" slogan) |
2009 |
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The Australian
Airline
(sighted on 1973, 74, 75, 76, 77, 78, 79,
80, 81, 82, 83, 84, 85, 86, 87, 88, 89
timetable and 1990s materials)(A play on the
name of an airline it merged into itself,
Trans Australia Airlines - same initial
letters) |
1973 -
89; again in
1990s |
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The Spirit of
Australia
(sighted on 1989, 90 timetables) |
1989 - 90s |
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The Spirit of
Australia, the flying kangaroo
(an earlier version, sung, prior to the logo
redesign when the kangaroo lost its wings) |
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We took the time and got a better plane
(sighted, ad, 1971)
(Qantas was uncharacteristically slow to
adopt the 747, taking delivery of the 747B
instead of the original 747, and used this
tag line to boast/justify its actions.) |
1971 |
Qatar Airways |
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Taking you more
personally |
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World's 5-star
airline (sighted) |
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Republic |
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Joining more of
American than any other airline |
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Nobody serves our
republic like Republic |
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We make you feel like flying
(sighted, timetable, 1985) |
1985 |
Royal Brunei
Airlines |
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Giving the world
Asia's best. |
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Ryanair |
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Ryanair. Fly
cheaper. |
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The Low Fares
Airline.
(sighted on advertisements) |
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Important Note : The Accuracy of the Slogans
Listed
We've compiled this list of
slogans as a result of searching through the internet and
exercising as much quality control as we can, but identifying
definitive slogans is very much a series of shades of grey
rather than black and white - indeed, we've seen airlines
themselves with multiple similar versions of the same slogan -
are these a planned formal evolution of the 'official' slogan,
or a series of mistaken variations on the official theme?
When does a slogan start or
finish?
How much of a sentence,
clause, or phrase is the key part of the slogan, and how much is
not so relevant? For example, the slogan often remembered
as 'Something Special in the Air' comes from a more complete
sentence 'Silver bird, take me where there's something special
in the air', and we've seen the slogan cited in full, or as the
intermediate form 'take me where there's something special in
the air' as well as in its five word essential form.
Wherever possible, we've
tried to show as much of the complete context of the slogan as
we can, and indicate by brackets which is the key part.
Capitals/lower case/periods
Very rarely we've actually
sighted a slogan ourselves, and then can accurately copy it in
terms of its capitalization and punctuation. But even in
such cases as that, ambiguities arise - if a slogan is shown in
all upper case, should we now show it as all upper case or
should we use a mix of upper and lower case, and, if the latter
(our preference) was it the original intent to capitalize every
word or just the starts of sentences and proper nouns?
Additionally, if a slogan is
broken into two lines when printed, was it the intent of the
slogan writer to have it in two lines, or is this merely a
layout/typographical coincidence? Should we show it as two
lines, or as two sentences, or as one sentence with a comma?
Should there be a period at
the end of the slogan?
So, even if we have sighted
the slogan ourselves, it is difficult to accurately render it on
this listing.
Relying on imperfect sources
And, of course, if we're
accepting someone else's recollection or written memory, there
is plenty of opportunity for error.
Two people might offer two
versions of a slogan - is this a case of one person being
mistaken (and which person?), or is it a case of a slogan which
appeared in two forms?
Sometimes it is interesting
to see how slogans get confused and altered, but in the
interests of accuracy, we're trying to restrict ourselves to the
correct versions only!
The bottom line - what can you
rely upon
The bottom line is that few
of these slogans can be considered as definitive. If
you're looking for a resource to settle a large bet with a
friend, the only slogans you can be certain of here are the ones
that have a formal attribution to them (eg a 'sighted' or
similar comment).
Part of a series on
Airline Slogans - please
also visit the other pages linked at the top
right of this article.
Related Articles, etc
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Originally published
21 Aug 2009, last update
30 May 2021
You may freely reproduce or distribute this article for noncommercial purposes as long as you give credit to me as original writer.
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