Advertising with
The Travel Insider
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Thank you for considering
advertising with The Travel Insider.
We're pleased to work with
quality advertisers offering products and services that we feel
appropriate for our readers. All advertising is subject to
our review and acceptance, which may be withheld for any reason
(and such reason may not necessarily be disclosed).
Website Advertising
There are several ways to
advertise on The Travel Insider's website. The easiest way
is to go through the
Google
Adwords program and target this site as a specific placement
for your advertising. Currently we have both regular text
advertising and also 300x250, 160x600, 468x60 and 728x90 ad units
- all above the fold - on the site.
That gives you considerable
control and flexibility over how you get your message to our
readers.
We can also place your ad
directly onto pages on the site, and/or can consider various
other types of promotional exposure to best suit your
product/service and needs.
Rates
Rates can be agreed
depending on whether you're seeking CPM, CPC, CPA, flat rate
exposure or some other method of calculation, and on the time
and hassle factor to get your message onto our pages.
Our preference is for CPM
advertising, and for a minimum buy of $500, which would probably
represent about 50,000 exposures (ie $10 CPM).
Circulation Data and Page
Views
Page view information
depends on the pages selected. In total the site has about
half a million page views a month.
Materials
You are responsible for the
provision of all materials in final form. We can serve or
you can serve advertising content.
Newsletter Advertising
We publish a newsletter most
weeks to an opt-in list of readers, many of whom have been
receiving the newsletter for five or more years and avidly
reading most issues.
Text or image advertisements
can be added to the newsletter, and special dedicated
newsletters can be also be sent to readers.
For privacy reasons, we
retain ownership of our readers' email addresses and so send
emails on your behalf.
Rates
Rates for advertising in the
regular newsletter are for a minimum three issue campaign, and
start at $500.
Rates for dedicated mailings
to members are negotiated depending on the appropriateness of
message and value to readers, and are higher.
Circulation Data and Page
Views
Our mailing list is cleaned
every week to remove bad email addresses.
We claim a theoretical
readership of 22,000, but newsletter open, read, and forward-on
statistics are difficult to accurately establish. We
estimate a cumulative count of about 20,000 potential unique
individuals may be exposed to your message per three week
campaign and at least half that number will read it at least
once.
Materials
You are responsible for the
provision of all materials in final form.
Site Sponsorship
Become a site sponsor and
get recognition and linking on all web pages and all
newsletters. Quite apart from any direct sales that
result, the direct linking from Google favored pages on our site
helps your own website's search result positioning.
To qualify, a site sponsor
needs to extend a special offer to Travel Insider readers, and
must be a bona fide business/service provider considered
appropriate for us to ally with.
Sponsorship is for a minimum
six month period and requires a minimum $5000 commitment.
For More Details
Please contact me -
David Rowell - to discuss the best way to create a
win-win-win for you, for me, and for Travel Insider readers.
Last update
30 May 2021 |