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Airline Mismanagement
 

Airline Food Survey

Is this a sensible strategy?
 

One of the major airlines in the US has decided to continue serving food onboard its flights, for free, in the hope this will encourage more people to choose it over other airlines..

 

 

 

We wonder if this strategy will work.  Seems to us there are at least two problems - the first being that no-one will clearly remember which the airline is that continues to serve food, and the second problem is that no-one will care.

What do you think?

How to Place Your Vote

Please simply answer the two questions below.  Results will be presented in next week's newsletter.  All information is anonymous, etc.

Please check the box for which airline you think is the airline that will continue serving free food.

If you think more than one airline will continue serving free food, you're welcome to check as many boxes as you like.

And if you have no idea at all, please choose the 'Don't know' option at the end of the list.

  AirTran

  Alaska

  Aloha

  America West

  American

  ATA

  Continental

  Delta

  Frontier

  Hawaiian

  JetBlue

  Northwest

  Southwest

  Spirit

  United

  US Airways

  Don't know

Considering all the things that go into making your decision about which airline to fly - things like

  • Cost of ticket

  • Convenience of schedule

  • Frequent flier program

  • Corporate travel policies

  • General airline reputation and service standards

How influential do you think offering free food will be to you when generally choosing an airline to fly on?

Please show what percentage of your total selection decision this will account for.  The more important this is, the higher a percentage you should indicate.

  0%

  2%

  5%

  10%

  15%

  20%

  25%

  33%

  50%

  67% or more

 

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